Service-oriented, I deliver the results you want.

From launching AI campaigns to reshaping public perceptions of large-scale projects, to building lasting relationship, to creating compelling content - I can deliver. I know how to work well with people and translate strategy into results - with empathy, clarity and creativity.

How I can add value:

  • Strategic Communications & Storytelling

  • Stakeholder Engagement & Public Consultation

  • Media Relations & Crisis Communications

  • Internal Change Management Communications

  • YouTube & Video Content Creation & Strategy Development

  • Thought Leadership

  • Policy Writing & Advisory

  • Event Management Expertise

Image of TBM naming competition

National comms campaigns

I have proven experience delivering national, award-winning campaigns that capture public attention, shape positive perception, and drive meaningful engagement on issues of high visibility and impact.

Front cover of Follow the Track magazine Michelle Parish created

Corporate communications

I bring sharp, strategic communications skills that build trust, align stakeholders, and protect reputation - especially in complex, high-stakes environments. From executive messaging, policy documents and annual reports to crisis response, case studies, awards submissions, press releases and magazine features - I craft clear, confident narratives that drive understanding and influence at every level of an organisation.

Image of robotics video Michelle Parish created

Video content

I produce a wide variety of video content - from explainer videos and campaign reels to internal comms, interview discussions, and thought leadership pieces - all tailored to inform and engage.

Images of FletcherTech Instagram content Michelle Parish created and oversaw

Brand alignment

I deliver communications that are not only clear and compelling, but consistently aligned with brand voice, values, and visual identity. From executive messaging to public campaigns, I ensure every touchpoint strengthen brand trust and recognition.

Event management

I deliver outstanding events no matter the occasion - a dignitary visit, special guest speaker, panel discussion, or large-scale event - I deliver seamless, strategically aligned events that engage audiences, elevate brand presence, and achieve measurable impact.

Michelle Parish talking at brand launch

Strategic insight

I bring strategic insight that helps executive leaders cut through complexity, align around a shared vision, and make confident, future-focused decisions. My recent work on an AI comms plan illustrated how I can take complex subject matter and communicate key messages effectively to an intended audience.

ANZAC Day 2011

Public affairs

I deliver clear, confident public affairs strategies that build trust, shape reputation, and influence outcomes across government, media and community sectors. With a deep understanding of complex policy and stakeholder environments, I create compelling narratives that support advocacy, transparency, and long-term impact.

Image of stakeholder newsletter Michelle Parish responsible for

Stakeholder management

I build strong, genuine relationships with diverse internal and external stakeholders groups by listening deeply, understanding needs, and creating spaces for meaningful two-way dialogue. My approach fosters trust, collaboration, and shared outcomes - especially in complex, high-impact environments.

Michelle Parish at CIO awards

Internal team culture

I create award-winning team cultures by fostering a shared sense of purpose and proactively recognising achievements. By leading with values front of mind, I help create cultures where people feel seen, trusted, and inspired to do their best.

Michelle Parish taking a video of Joe Locandro in robotics suit

Social media content creation

I bring proven expertise in creating engaging, audience-driven external content that boosts reach, engages people, builds brand visibility, and turns complex messages into compelling visual stories.

Content Michelle Parish created on AI on a computer screen

Website creation - CMS Management

Whether you need engaging internal website content or want to reach an external audience, I deliver clear, user-focused website and CMS content that aligns with brand strategy and keeps digital channels fresh, accessible, and engaging.

Image of FletcherTech LinkedIn page

Thought leadership articles

I have a strong ability to distill complex ideas into clear, compelling thought leadership articles tailored to diverse audiences. Whether writing about infrastructure, eCommerce, AI, leadership or transformation, I shape content that positions individuals and organisations as credible, forward-thinking voices in their field.

Michelle Parish with her mentee outside in Auckland

Mentorship

I bring strong mentorship and management skills, fostering high-performing teams through clear guidance, support, and a focus on growth and shared success.

Michele Parish produced How we Eat still

Producer

Showcasing my ability to come up with commercially sound ideas, lead end-to-end productions, and deliver compelling content that connects with diverse audiences, I created the concept for, and produced, How We Eat with Simon Gault, which aired on Prime.

Video content series image still of presenter

School engagement

I build strong, respectful relationships with schools and communities, creating engaging initiatives that foster trust, participation, and meaningful connections. The online Learnz video series for school-aged children is one example.

Michelle Parish in Turkey with camera operator smiling to camera

Project example: AI Awareness Campaign

Demystifying artificial intelligence for a corporate workforce

Challenge: AI felt abstract and intimidating for frontline workers.

What I did: Developed internal videos, email series, and live sessions that made AI approachable, useful, and tied to team goals and personal productivity.

Results: Increased participation in AI training and AI tool awareness and use; Improved digital confidence

“AI felt relevant and useful - not overwhelming or scary.”

Michelle Parish in front of tunnel boring machine in Auckland, New Zealand
Michelle Parish in Singapore with UK bus provider with three other people

Communicate in ways that connect with audiences.

It all begins with an idea. Maybe you want to better engage with an audience. Maybe you want to expand reach and relevance. Or maybe you have a fantastic project to share with the team, community and beyond. Whatever it is, the way you share your story matters.