Who I Am
I’m Michelle Parish - a strategic communicator passionate about partnering with others effectively, and turning what is complex or involved into an artfully crafted story that resonates with its intended audience. I’ve led teams, launched brands, and managed high-stakes narratives for major organisation including:
Government - the Ministry of Foreign Affairs and Trade and the UK Department for Business and Trade.
Corporate - Fletcher Building and Soletanche Bachy.
Non-profit organisations - Auckland Theatre Company and WHRO PBS.
I’ve worked in New Zealand and abroad - Singapore, South Korea, United Kingdom and United States of America.
I thrive at the intersection of trust, transparency, and transformations - whether that’s introducing AI literacy across an enterprise, engaging communities on major infrastructure projects, or championing women in leadership.
Key stats:
15+ years experience in strategic comms and stakeholder engagement.
Led award-winning campaigns (PRINZ 2024 - “Anything But Boring - public communication).
Skilled in digital, internal comms, public affairs and change management.
B2B and B2C comms and marketing experience.
Expert in digital storytelling, social media and communications and engagement strategy and plan delivery.
Inclusive, cross-cultural communications campaigns.
Harvard HBS: Competing in the Age of AI
Achievements
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2021 PRINZ Award Finalist - “Anything But Boring” - City Rail Link Ltd, Link Alliance transport infrastructure communications campaign.
2024 FletcherTech Leadership Award winner “Inspirational Leader”.
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IAP2
Global Women Activate Leaders Programme
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Bachelor of Communications Studies, Auckland University of Technology.
Postgraduate degree in International Relations and Human Rights, University of Auckland.
Competing in the Age of AI, Harvard Business School